How does an extension work on a Display ad?

How does an extension work on a Display ad?

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Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

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Which is a method for evaluating performance of engagement ads created with the Ad gallery?

Which is a method for evaluating performance of engagement ads created with the Ad gallery?


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Managed placements allow advertisers to:

Managed placements allow advertisers to:

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Which functionality applies to HTML5 ads?

Which functionality applies to HTML5 ads?


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A Ready Lightbox ad can contain:

A Ready Lightbox ad can contain:

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An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

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Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

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Which practice would be acceptable under Google’s editorial and technical requirements?

Which practice would be acceptable under Google’s editorial and technical requirements?

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An ad's Quality Score on the Display Network will affect:

An ad's Quality Score on the Display Network will affect:

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A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:


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Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

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An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:


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For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

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A custom Lightbox ad must have a format hosted in:

A custom Lightbox ad must have a format hosted in:

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An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

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Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?

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An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

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If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you'd use:

If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you'd use:

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The Ad gallery allows advertisers to:

The Ad gallery allows advertisers to:

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Which report is helpful when using site and category exclusions?

Which report is helpful when using site and category exclusions?

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Which is a benefit of using display advertising with Google to build brand awareness?

Which is a benefit of using display advertising with Google to build brand awareness?

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What’s something you can do in Ad gallery to enhance a dynamic display ad?

What’s something you can do in Ad gallery to enhance a dynamic display ad?

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When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

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Which of these metrics is typically most important in measuring a direct response advertiser's performance on the Display Network?

Which of these metrics is typically most important in measuring a direct response advertiser's performance on the Display Network?

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Which tool works best to help advertisers automatically find and bid on relevant placements?

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

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Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

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Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

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In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

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Which would contribute to a higher Quality Score for a display ad?

Which would contribute to a higher Quality Score for a display ad?

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A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

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Which allows advertisers to see which sites referred visitors with the most time spent on site?

Which allows advertisers to see which sites referred visitors with the most time spent on site?

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Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?


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Cost–per–thousand impressions (CPM) bidding is only available for:

Cost–per–thousand impressions (CPM) bidding is only available for:

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Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

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Hayley's client wants to drive sales of her new cookbook that's about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the "Target and bid" setting, her client's ads can show when:

Hayley's client wants to drive sales of her new cookbook that's about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the "Target and bid" setting, her client's ads can show when:

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True or False: An advertiser can target mobile apps via AdWords.

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

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To raise awareness of what you're advertising without limiting who might see your ads, you should:

To raise awareness of what you're advertising without limiting who might see your ads, you should:

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In–market audience targeting consists of people:

In–market audience targeting consists of people:

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Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

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An advertiser would benefit from using affinity audience targeting if they want to reach people:

An advertiser would benefit from using affinity audience targeting if they want to reach people:

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An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

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You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

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Frequency capping gives advertisers the ability to specify a limit to the number of:

Frequency capping gives advertisers the ability to specify a limit to the number of:

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Targeting by topic is a good strategy if your client wants to:

Targeting by topic is a good strategy if your client wants to:

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You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

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If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

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In order to use remarketing with Google Analytics, you need to:

In order to use remarketing with Google Analytics, you need to:

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Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

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Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

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When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

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Dynamic remarketing lets an advertiser:

Dynamic remarketing lets an advertiser:

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What can you do by creating a separate campaign that's targeted only to the Display Network?

What can you do by creating a separate campaign that's targeted only to the Display Network?

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When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:

When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:

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What’s needed to create a "Display Network" campaign to start promoting an app in other apps and on mobile websites?

What’s needed to create a "Display Network" campaign to start promoting an app in other apps and on mobile websites?

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Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

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Viewable cost–per–thousand impressions (vCPM):

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

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An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

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How long should How long should advertisers wait after creating a new Display campaign before analyzing its performance?wait after creating a new Display campaign before analyzing its performance?

How long should How long should advertisers wait after creating a new Display campaign before analyzing its performance?wait after creating a new Display campaign before analyzing its performance?

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If a display ad has been disapproved, how do you submit a request for another review?

If a display ad has been disapproved, how do you submit a request for another review?

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Which is a benefit of using a Lightbox ad?

Which is a benefit of using a Lightbox ad?

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When creating a display ad, Ad gallery lets you:

When creating a display ad, Ad gallery lets you:

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Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

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Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on branding goals?

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Remarketing is targeting ads to people who’ve already visited:

Remarketing is targeting ads to people who’ve already visited:

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When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

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Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

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When planning a campaign, the first thing an advertiser thinks about should be:

When planning a campaign, the first thing an advertiser thinks about should be:

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If you're using remarketing to reach people who've used your mobile app, they see your ads:

If you're using remarketing to reach people who've used your mobile app, they see your ads:

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Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

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For an advertiser focused on branding, what are the key success metrics?

For an advertiser focused on branding, what are the key success metrics?

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Where can you place a client’s image and video ads?

Where can you place a client’s image and video ads?

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Ads are likely to be most contextually relevant to the sites on which they appear when using:

Ads are likely to be most contextually relevant to the sites on which they appear when using:

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Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

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You might choose to use preferred layouts for dynamic display ads if your client:

You might choose to use preferred layouts for dynamic display ads if your client:

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Which feature applies to the Display Network but not the Search Network?

Which feature applies to the Display Network but not the Search Network?

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Which bidding type is only available for ads on the Display Network?

Which bidding type is only available for ads on the Display Network?

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Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

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An advertiser who wants to target specific categories of video content on the Display Network should:

An advertiser who wants to target specific categories of video content on the Display Network should:

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Which practice would violate Google’s editorial and professional requirements?

Which practice would violate Google’s editorial and professional requirements?

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Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

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Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

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You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

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Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

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Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

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Customers who want to increase app downloads should use which campaign type?

Customers who want to increase app downloads should use which campaign type?

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You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?

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An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?

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Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

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Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

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You can use the AdWords Application Programming Interface (API) to:

You can use the AdWords Application Programming Interface (API) to:

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You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

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According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

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Which is a best practice for writing an effective text ad?

Which is a best practice for writing an effective text ad?

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How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

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An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

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An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

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What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

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One factor the AdWords system uses to calculate an ad's actual cost-per-click (CPC) is the:

One factor the AdWords system uses to calculate an ad's actual cost-per-click (CPC) is the:

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You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

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Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

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High quality ratings for an ad can:

High quality ratings for an ad can:

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An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

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According to Google data, 70% of mobile searchers who've recently made a purchase have:

According to Google data, 70% of mobile searchers who've recently made a purchase have:

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Which statement is true?

Which statement is true?

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You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

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If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

According to Google data, after seeing an ad on their smartphone, more than half of people:

According to Google data, after seeing an ad on their smartphone, more than half of people:

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Your client sells gardening supplies online. You suggest she use sitelinks because they can:

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

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How would you determine the clickthrough rate (CTR) for a client's search ads?

How would you determine the clickthrough rate (CTR) for a client's search ads?

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You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

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An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

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Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

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Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:

Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:

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If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

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If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

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If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

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Each of these are benefits you’d expect from Shopping ads except:

Each of these are benefits you’d expect from Shopping ads except:

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If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

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If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

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Which allows advertisers to automate AdWords reporting and campaign management?

Which allows advertisers to automate AdWords reporting and campaign management?

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Which allows advertisers to automate AdWords reporting and campaign management?

Which allows advertisers to automate AdWords reporting and campaign management?

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Which allows advertisers to automate AdWords reporting and campaign management?

Which allows advertisers to automate AdWords reporting and campaign management?

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Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

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If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

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Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

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An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

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An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

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You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

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Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

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With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

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Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

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Which is a best practice for creating a mobile-preferred ad?

Which is a best practice for creating a mobile-preferred ad?

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Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

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Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

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The majority of consumers want ads customized to their:

The majority of consumers want ads customized to their:

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The majority of consumers want ads customized to their:

The majority of consumers want ads customized to their:

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A furniture store owner is creating her first AdWords campaign. What's the best way to group her products?

A furniture store owner is creating her first AdWords campaign. What's the best way to group her products?

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After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

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How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

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You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

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True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

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Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

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Which is a best practice for writing an effective text ad?

Which is a best practice for writing an effective text ad?

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You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

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You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

Dynamic search ads would be most helpful for:

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A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

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Keyword Planner can do all of these things except:

Keyword Planner can do all of these things except:

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A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

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A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

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Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

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The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

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If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

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True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.

True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.

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You might analyze exact match impression share data to get an idea of:

You might analyze exact match impression share data to get an idea of:

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Dynamic search ads would be most helpful for:

Dynamic search ads would be most helpful for:

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Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

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”Mobile app engagement” campaigns can be used to:

”Mobile app engagement” campaigns can be used to:

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